Section 01: Introduction | |||
Introduction | 00:05:00 | ||
How to Navigate This Course – Watch This Video | 00:03:00 | ||
Section 02: Free Taster | |||
13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
AIDA is not just an Opera! | 00:02:00 | ||
Have you any idea who you are talking to? | 00:02:00 | ||
Who cares what format you use? | 00:03:00 | ||
Hurting? Want someone to heal your pain? | 00:02:00 | ||
I haven’t got time or money for Objections! | 00:02:00 | ||
Don’t worry, there’s always plenty of Scarcity to go round! | 00:02:00 | ||
So, why are YOU reading my Headlines? | 00:02:00 | ||
Why do you always want to know whats in it for you? | 00:02:00 | ||
Endorsements? Pah! Prove it to me! | 00:03:00 | ||
I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
Right it Wright to Be Red! or you won’t be Readable! | 00:03:00 | ||
Keep it Simple S…. and throw away your Theasaurus | 00:02:00 | ||
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
Introduction to Copywriting Formulation | 00:02:00 | ||
Starting with AIDA | 00:06:00 | ||
PAS – Problem, Agitation, Solution | 00:04:00 | ||
The 4 Ps | 00:03:00 | ||
QUEST | 00:04:00 | ||
Section 05: BASICS: How to Write Headline | |||
What You Need to Know to Write Great Headlines | 00:06:00 | ||
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
Get Your Copywriting Psychology Right! | 00:06:00 | ||
What are the Eight Universal Motivators? | 00:07:00 | ||
100 Motivations | 00:05:00 | ||
Overcoming Objections… | 00:08:00 | ||
Section 08: COPYWRITING FOR Blogging - Web Posts | |||
Copywriting for Blogs | 00:09:00 | ||
A Simple Formula for Blog Posts | 00:04:00 | ||
Blog Post Copywriting Formula | 00:09:00 | ||
Blog Post Editing Checklist | 00:08:00 | ||
Section 09: COPYWRITING FOR Landing Pages | |||
Copywriting for Landing Pages | 00:04:00 | ||
Copywriting for Testimonials | 00:06:00 | ||
Copywriting for Bullet Points | 00:05:00 | ||
Section 10: COPYWRITING FOR Sales Letters | |||
Five Formulations for Sales Letters | 00:03:00 | ||
The Five Point Sales Letter Formula | 00:03:00 | ||
The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
The Nine Point Formula | 00:06:00 | ||
The 18 Step Sales Letter | 00:06:00 | ||
The 21 Part Sales Letter Formula | 00:08:00 | ||
Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
Section 11: COPYWRITING FOR Video Sales Letters | |||
What is a Video Sales Letter | 00:03:00 | ||
How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
Video Sales Letter Basics – Some Simple Guidance for Better VSLs | 00:04:00 | ||
Video Sales Letter Outline – with Downloadable Templates | 00:07:00 | ||
Section 12: COPYWRITING FOR Email | |||
Copywriting for Email | 00:07:00 | ||
How to Write Effective Welcome Emails | 00:10:00 | ||
ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
Email Copywriting Analysis 1 | 00:05:00 | ||
Copywriting Formulas for Email Sequences | 00:06:00 | ||
Section 13: COPYWRITING FOR Advertisements | |||
Copywriting for Advertisements | 00:04:00 | ||
Section 14: COPYWRITING FOR Twitter | |||
Copywriting for Twitter – Engage, Entertain, Be Brief! | 00:07:00 | ||
Section 15: COPYWRITING FOR Promotional Videos | |||
How to Create a High Converting Promotional Video | 00:06:00 | ||
The Promotional Video for This Course Following the Script | 00:02:00 | ||
The Promotional Video – Version 2 | 00:02:00 | ||
Promotional Video SlideDeck | 00:20:00 | ||
Promotional Video Script Checklist | 00:04:00 | ||
2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
2018 New Copywriting Course Promo Video | 00:03:00 | ||
Section 16: Conclusion and Course Wrap Up | |||
Conclusion and Course Wrap Up | 00:03:00 | ||
Additional File | |||
Additional File | 00:00:00 | ||
Assignment | |||
Assignment – Content Writing & Copy Writing For SEO and Sales | 00:00:00 |
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